INSTAGRAM Is A Powerful Recruiting Tool If You Know How To Use It!
INSTAGRAM has over 400 million registered users. Eighty million are in the U.S.
A Few Stats: Facebook remains the most popular social media site – 72% of online adults are Facebook users, amounting to 62% of all American adults. Growth on the site has largely plateaued. Those on Facebook remain highly engaged with 70% saying they log on daily, including 43% who do so several times a day.
Instagram continues to prove its mastery of the mobile (Smartphone/Android) domain, according to eMarketer’s latest internet usage forecast. This year, 89.4 million Americans (51.8% of social network users) will log on to Instagram at least once a month, representing 34.1% of mobile phone users. Instagram’s user base is growing far faster than social network usage in general. Over the next four years, it will add 26.9 million users, almost double the incremental users expected for Twitter and far more than any other social platform.
While INSTAGRAM is most popular with teens and young Millennials, 50% of its users are over 30 years old.
As an Event Coordinator with NROTC you should be using INSTAGRAM as a Recruiting Tool!
INSTAGRAM is simple and easy once installed on your desktop pc!… It’s installing it on your desktop that is a little tricky because INSTAGRAM IS A MOBILE/ANDROID AP!… And from what I can tell, INSTAGRAM does not offer a desktop/pc install!
FIRST YOU HAVE TO MAKE YOUR DESKTOP PC THINK IT IS A SMARTPHONE!
Don’t panic. Just install a program called BlueStacks. The BlueStacks App Player is designed to enable Android applications to run on Windows PCs and Macintosh computers. After Bluestacks is installed, installing INSTAGRAM on your PC is easy.
Install the INSTAGRAM AP FROM BLUESTACKS.
Once you have INSTAGRAM installed. In order to login again, you will need to open BLUESTACKS first, you might need to click “ANDROID”, then click INSTAGRAM.
WATCH THIS LITTLE INSTAGRAM TUTORIAL (Full Screen Best)
If you have a personal INSTAGRAM account it does not really matter. You can simply create another Instagram account for NROTC
If you want you can use NROTC’s INSTAGRAM page as a guide. Once you have your INSTAGRAM account you can even grab ad copy from our page.
If you are unfamiliar with INSTAGRAM, checkout INSTAGRAM FOR DUMMIES.
As mentioned before, help people find your content by hashtagging your INSTAGRAM posts. The # symbol in front of keywords identifies your posts to people searching for related information. For instance, the use of #jobs, #hiring, #work #SalesJobs #OutsideSales #VeteranJobs #JobPostings #EmploymentOpportunities or whatever you like will attract job seekers and expand the reach of your posts. When hashtagging phrases, always capitalize each word in the phrase.
Hashtag Hint: Because you are looking for people who reside within your division, I recommend that you use more specific hashtags such as #Jobs(YourState) #Jobs(YourCity) #(YourState)SalesJobs #(YourCity)SalesJobs #Employment(YourState) #Employment(YourCity) etc.
POST OUR EMPLOYMENT ADS ON INSTAGRAM… Right click to save these to your computer for uploading when posting your employment ads. Post regularly and often for best results.
Copy-and-paste any of the text below that we have used on previous employment ads:
We guarantee a job opening in your area! – Job offered by National Remember Our Troops Campaign – Work in your local community fundraising for a military and veterans charity. Flexible Hours. Visit http://www.nrotc.org/tablerep/
A Great Job In Your Area! – Job offered by National Remember Our Troops Campaign – Work in your local community fundraising for a military and veterans charity. Flexible Hours. Visit http://www.nrotc.org/tablerep/
Be A Paid Community Veterans Advocate! – Job offered by National Remember Our Troops Campaign – Work in your local community fundraising for a military and veterans charity. Flexible Hours. Visit http://www.nrotc.org/tablerep/
When someone submits the “Employee Intake” form from this page it arrives in our email box “With A Signed Table Representative Agreement” and if the applicant lives within your division, we will forward this over to you by email or fax. Now you have their phone number! You will want to follow-up by email AND BY PHONE!
NROTC is also conducting recruiting efforts from Headquarters. Any job applicants we receive from our efforts who reside in your division will also be immediately forwarded to you.
You should immediately contact this new Tablerep by email AND PHONE so you can begin booking table setups for them.
There are other social media sites, employment sites, job boards, CraigsList, local newspapers and such where you can be posting ads and reviewing resumes. Here is a good one for recruiting Table Reps: GetEventJobs.com (Create A NROTC Division Account – Run unlimited free job postings) We leave the advertising up to you as long as you are not making false income claims, spamming on the internet or sending unsolicited commercial email or email spam.
I hope you found some of this helpful… Tom Ruley
Celebrating Over A Decade of Service