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Social Media Recruiting

support our troopsThe National Remember Our Troops Campaign is a 501(c)(3) military and veterans charity dedicated to remembering the service and sacrifice of all military servicemembers, all veterans and their families, supporting those in need and letting them know they are not forgotten.

Paid Tablerep recruiting via social media

From Tom Ruley, NROTC Founder & President:

I am not an expert on social media but I would like to share with you some of what I have learned.

LinkedIn Is A Powerful Recruiting Tool If You Know How To Use It!

LinkedIn has more than 433 million members. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. There are more than 40 million students and recent college graduates on LinkedIn. They are LinkedIn’s fastest-growing demographic.

Big corporations and professional recruiters pay through the nose for premium LinkedIn features, but even the basic service can be a powerful recruiting tool if you know how to use it. Here’s how to get the most out of LinkedIn without breaking the bank. At some point you may want to subscribe to LinkedIn Premium.

Get started building your division with LinkedIn

If you do not have a LinkedIn account you’ll need to get one. Get yours here:

Create or Update Your LinkedIn Profile

If you already have a LinkedIn profile you are ahead of the game. Otherwise you will need to start from scratch by entering all of your work history, interests and such. Add your new position as Division Event Coordinator with NROTC to your LinkedIn profile in the “Experience” section.

Note: The following are only suggestions. Your LinkedIn profile belongs to you… Not NROTC!

In the line directly under your name edit and enter “We Are Hiring Nationwide at National Remember Our Troops Campaign – Apply Today – Start Tomorrow!”… Employment prospects will see this and it will help your recruiting efforts.

Take a look at my LinkedIn profile. “Connect” with me if you haven’t already: Click Here

Not knowing just how familiar you are with LinkedIn most of this is easy. If you are unfamiliar, you will learn that you can view your profile as other people will see you or you can view your profile in “EDIT” mode. When viewing your profile while logged-in it typically defaults to “EDIT” mode. To view your profile as others see it, refer to the image below:

Edit Mode


Your NROTC Header: Download your LinkedIn NROTC header to your computer HERE

While in “Edit” mode on LinkedIn, upload your NROTC header to “Edit Background”. Refer to the image above.

On your “Summary” page use your own wording but be sure to include a link to NROTC’s “Tablerep Recruiting Page”.

With a little experimentation you will notice that you can shift your various “Summary”, “Experience” and other profile sections up and down to customize your profile the way you like it.

POST OUR EMPLOYMENT ADS ON YOUR LINKEDIN PROFILE… Right click to save these to your computer for uploading when posting your employment ads.

National Remember Our Troops Campaign

National Remember Our Troops Campaign

Copy-and-paste any of the text below that we have used on previous employment ads:

We guarantee a job opening in your area! – Job offered by National Remember Our Troops Campaign – Work in your local community fundraising for a military and veterans charity. Flexible Hours. Visit

A Great Job In Your Area! – Job offered by National Remember Our Troops Campaign – Work in your local community fundraising for a military and veterans charity. Flexible Hours. Visit

Be A Paid Community Veterans Advocate! – Job offered by National Remember Our Troops Campaign – Work in your local community fundraising for a military and veterans charity. Flexible Hours. Visit

Let’s examine the LinkedIn recruiting process:

The Connection Invite: LinkedIn limits your connection invite to a short message and does not allow you to send a link. Due to this, the purpose of of your connection invite is to (1) establish a connection and (2) drive them to your profile page. Hopefully they will click NROTC’s “Tablerep Employment” page from your profile.

Again, not knowing just how familiar you are with LinkedIn, I would like to provide you with a little of what I have learned. First, LinkedIn strongly recommends that you never send “Connection Invites” to people you do not know… My opinion… Baloney!… They limit you to only 5,000 connection invites and once your reach that they allow you even more… Duh?… Look at all the LinkedIn members with “Over 500” connections and many LinkedIn members having thousands!… Who knows that many people?

LinkedIn says that if five people respond to a connection invite telling LinkedIn “I Don’t Know” (IDK) this person that they will not let you send connection invites without including an email address prior to sending the invite.

At this point I have over 3,800 connections and LinkedIn has not restricted me to including an email address when sending a connection invite due to having 5 IDK’s.

Even if you or I for that matter… gets restricted due to IDK’s, it only slows you down a little bit requiring one more small step because most people show their email address on their profile.

Connection Advantages: Once someone has connected with you, now you can (1) send detailed “Messages” including links and attachments to your connections and (2) they will be notified of your posting and other activity thus putting your name in front of them regularly via LinkedIn and in the case of “Messages”, in their email box.

Watch this little tutorial on using LinkedIn for recruiting. It is best viewed in full screen mode. HERE

Read the LinkedIn TERMS


Send your interested prospects to:

When someone submits the “Employee Intake” form from this page it arrives in our email box “With A Signed Table Representative Agreement” and if the applicant lives within your division, we will forward this over to you by email or fax. Now you have their phone number! You will want to follow-up by email AND BY PHONE!

NROTC is also conducting recruiting efforts from Headquarters. Any job applicants we receive from our efforts who reside in your division will also be immediately forwarded to you.

You should immediately contact this new Tablerep by email AND PHONE so you can begin booking table setups for them.

TWITTER Is A Powerful Recruiting Tool If You Know How To Use It!


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National Remember Our Troops Campaign, Inc. (“NROTC”) is a Maryland nonprofit corporation recognized as tax-exempt under IRS § 501(c)(3). All donations or contributions made payable to NROTC are fully tax deductible for federal income tax purposes. EIN: 26-0098940

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